Updated: 1/5/09; 9:19:51 PM

 Sunday, December 28, 2008

The Internet ate my business

Matt Asay on CNET posted his view on Internet disruption of retail economics.

Heh-heh, I say get used to it! It's inevitable. Personally my career in color print and publishing has downgraded almost nothing over the last ten years. Why? Because digital software technology has incorporated my specialized knowledge which in turn makes color reproduction more widely available to those people who are less skilled than me. Thereby making color into a commodity and consequently devaluing my experience and skill in the marketplace.

What to do about it? In the 21st century world of work you re-purpose your existing skills into a different marketplace. Learn new skills. Seek out free advice and help from professionals at state and local career centers. Always make a plan and execute it. Evaluate the result. Adjust your plan and execute again. Repeat until success is achieved. Then keep thinking about the marketplace you are in and what is your value. Make adjustments as needed.

It's time consuming and not easy, but if I can do it you can too. Hint - it gets easier after you do it 3 or 4 times.

Hang in there!

- Posted by Gary Secondino - 12:40:46 PM - trackback []